Several weeks ago I was asked to pull vintage Box&Bindle pieces for Meek Mill’s latest video “Monster”. The concept was inspired by the movie “Paid in Full”, which has been heavily referenced recently… it’s interesting because writing this I realized Money Mitch is like the 90’s babies’ Tony Montana… but anyways the 80’s aesthetic was in full effect and was ideal for pieces like the Adidas track suit, Reebok jackets and often overlooked names like Le Coq Sportif– this is their prime era! Sportswear pieces were supplied by Philadelphia’s own Mitchell&Ness and Puma was generous with the kicks.
Anyways, I’m all about team work so I pulled along @blacknoizebrand to document this experience with me. Though super hectic at times, there was great energy amongst everyone which always comes through in the final product. The video officially dropped on Revolt Tv but if you have not seen it, it’s definitely worth checking out here.
It’s cool to experience the creative process of anther persons project and then see the results the same time the world does. Directed by another Philly native, Spike Jordan– to sum it up, being there was like going to a block party in Philly. Peep some of the experience on set below.
S/o to BZJ lacing @Tak215 with the Fendi goggles…aahhhh.
Special Thanks to Devon Graham and Black Noize Brand!
The online shop will be back, better than ever, soon! Keep up to date with the latest on our IG @BoxandBindle…
…And stay up with the blog as we’ll be posting weekly what we’re working on!… So much good stuff to share